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Hi all,</div>
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<span style="font-size: 12pt; color: rgb(0, 0, 0);">Wanted to let you know that the MCS Seminar tomorrow
</span><span style="font-size: 16px; color: black;">at </span><span style="font-size: 12pt; color: rgb(0, 0, 0);">12:30-1:30 in SSM 203 will feature
<b>Dr. Vartuhi Tonoyan</b>, an </span><span style="font-size: 16px; color: black;">entrepreneurship scholar from CSU Fresno who will give a seminar titled "<b>Gendered Signals in High-Tech Startup Hiring and Their Implications for Talent Attraction" </b>--
flyer attached, also see more talk info below.</span></div>
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Hope to see you there!</div>
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Best, -alex</div>
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<b>From:</b> Alexander Petersen <apetersen3@ucmerced.edu><br>
<b>Sent:</b> Friday, March 13, 2026 2:46 PM<br>
<b>To:</b> MCS Graduate Students <mcsgradstudents@ucmerced.edu>; SoE MCS Core Faculty <soe-mcs-core-faculty@ucmerced.edu><br>
<b>Subject:</b> MCS Seminar next Friday – Dr Vartuhi Tonoyan, CSU Fresno</div>
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Hi all,</div>
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Please join us next Friday, March. 20 from 12:30-1:30 in SSM 203 for the continuation of our Management of Complex Systems seminar series.</div>
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<b>[A note to all continuing MCS PhD students - you are expected to attend, ideally in person, and independent of enrollment in MIST 251.]</b></div>
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Our speaker is <b>Dr. Vartuhi Tonoyan</b>, Associate Professor of Entrepreneurship and Management at CSU Fresno, who will be joining us in-person to present:</div>
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<b>Gendered Signals in High-Tech Startup Hiring and Their Implications for Talent Attraction</b></div>
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We examine a critical yet underexplored aspect of human resource management in nascent technology ventures: employee recruitment. Applying theories of gender stereotyping, we contend that female-led technology startups face greater obstacles in attracting job
applicants than their male counterparts. Evidence from a randomized online experiment conducted in 2020/2021 with 777 US job seekers substantiates this barrier, indicating that the disparities are partly rooted in gender-stereotypical perceptions of female
technology entrepreneurs as less competent, agentic, and warm, which contribute to less favorable assessments of their ventures' economic potential and employee empowerment potential. Startups with gender-diverse leadership teams appear to overcome these biases.
Confirmatory evidence comes from a 2024 replication study with 455 US job seekers, underscoring the need to address gender biases in the technological ecosystem.</div>
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Tonoyan, Strohmeyer & Jennings. <span style="color: rgb(5, 99, 193);"><i><u><a style="color: rgb(5, 99, 193);" data-auth="NotApplicable" class="x_OWAAutoLink" id="OWA6a9d1d3f-6f15-61f0-759f-025db59daedb" href="https://sms.onlinelibrary.wiley.com/doi/full/10.1002/sej.1522">Working
for Jessica or Michael? Implications of gender stereotypes for job application intentions at technology startups</a></u></i></span><i>.
</i>Strategic Entrepreneurship Journal, 2025.</div>
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<b>Bio: </b>Dr. Tonoyan explores research questions at the intersection of gender, entrepreneurship, and social class, as well as entrepreneurship and innovation in mature and emerging markets, and has received multiple research awards (e.g., Academy of Management
Meeting's Best Paper Award, Responsible Research in Business and Management Honor Roll, Kauffman Foundation Best Paper Award, and the DIANA International Research Conference). In 2024, she received the Craig School of Business Faculty Award for Research.
[<span style="color: rgb(5, 99, 193);"><b><u><a style="color: rgb(5, 99, 193);" data-auth="NotApplicable" class="x_OWAAutoLink" id="OWAde96a366-c5a1-0d5f-f50e-415799f217d2" href="https://craig.fresnostate.edu/about/directory/mgt/tonoyan-vartuhi.html">Web Profile</a></u></b></span>].</div>
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<b>*******</b></div>
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<b>MCS Seminar Series Information:</b></div>
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The Spring 2026 MCS seminar schedule is available at <span style="color: rgb(5, 99, 193);">
<u><a style="color: rgb(5, 99, 193);" data-auth="NotApplicable" class="x_OWAAutoLink" id="OWAddddfd98-8a9f-072a-1d40-153240f6e33f" href="https://mcs.ucmerced.edu/seminars">https://mcs.ucmerced.edu/seminars</a></u></span></div>
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Several of our external guest speakers will be joining us virtually via Zoom [<span style="color: rgb(5, 99, 193);"><u><a style="color: rgb(5, 99, 193);" data-auth="NotApplicable" class="x_OWAAutoLink" id="OWAade82848-824c-e5e8-2283-378c6634859f" href="https://ucmerced.zoom.us/j/4752468252">meeting
link</a></u></span>] although we will be meeting in SSM 203.</div>
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Please contact Alex Petersen (<span style="color: rgb(5, 99, 193);"><b><u><a style="color: rgb(5, 99, 193);" class="x_OWAAutoLink" id="OWAc091e794-8d97-7be8-8912-8c92ec5c6529" href="mailto:apetersen3@ucmerced.edu">apetersen3@ucmerced.edu</a></u></b></span>)
for more information.</div>
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______________________________________________________________</div>
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Alex Petersen, PhD</div>
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Associate Professor & MIST Graduate Group Chair</div>
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Management of Complex Systems Department<br>
School of Engineering</div>
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University of California, Merced</div>
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<a style="margin: 0px;" data-auth="NotApplicable" class="x_x_OWAAutoLink" id="OWA81a50d46-fae1-225a-319f-43ca3944536f" href="http://faculty.ucmerced.edu/alexpetersen/">Research Website</a></div>
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